Tminus1 Creative

Portfolio

Here are some projects that we are particularly fond of.

EWMI and RRI Brand Identity
- Company: EWMI
- Service: Brand Identity
- Tactic: Logos and Stationery
The EWMI/RRI stationery has to work twice as hard with two companies under one roof. After designing each logo, we found that the stationery system needed a neutral color to tie the companies together. Gray did the trick and it worked as a single imprint color for employee business cards.
Penn Medicine Annual Report
- Company: Penn Medicine
- Service: Collateral
- Tactic: Annual community benefit report
Since 2007, this community benefit report has been an agency favorite. What could be better than creating a coffee-table style book with gorgeous on-location photography and the most heartfelt stories each year? The creative award competitions have been kind to us over the years, too.

Awards
- Davey Awards
- Graphic Design USA American Health + Wellness Design Award
- Graphic Design USA American Graphic Design Award
- Hermes Creative Awards
- Neographics
Agilent Technologies Microsite
- Company: Agilent Technologies
- Service: Web
- Tactic: Microsite
In the customer-vacationing days of summer, Agilent Technologies takes a break from promoting scientific instruments and supplies by giving customers a “Summer of Fun” game. Each summer, the game theme is different and prizes include gifts or discounts.

Awards
- Graphic Design USA American Graphic Design Award
Suburban Brewing Co. Labels
- Company: Suburban Brewing Company
- Service: Packaging
- Tactic: Can Labels
Located on the edge of Philadelphia’s suburbs, Honeybrook, PA is at the crossroads of Amish farmsteads, affluent Chester Springs, and everything in between. When asked to design their first can labels, we knew it wasn’t about the brewery's story. It was the area’s culture that differentiated Suburban Brewing. Starting with with design cues from Amish hex signs and bohemian mandalas, we created a design system that can accommodate as many labels as the brewery could devise brews.

Awards
- Davey Awards
- Hermes Creative Awards
Soundview Brochure
- Company: Soundview
- Service: Collateral
- Tactic: Product Brochure
In the tiniest nutshell, Soundview creates 8-page summaries of leading business books and delivers them via subscription. What they really do for an executive is ignite potential and inspire action. So we redesigned their brochure to say just that… and tied customer benefits to all of their product offerings.
EWMI Website
- Company: EWMI
- Service: Web
- Tactic: WordPress Website
As a continually growing environmental management company, EWMI’s web presence also needed to grow to incorporate their new services, new content, and expand their footprint for search engines. Tminus1 blew out their single-page website to multiple pages giving search engines more to crawl and potential customers more insight into their offerings. We also added a blog, which EWMI maintains, enabling them to create more content to cross-link through the site and social media.
Agilent Technologies Magazine Insert
- Company: Agilent Technologies
- Service: Advertising
- Tactic: Magazine Insert
A full-color magazine insert was a great way to showcase Agilent’s new product line complete with new product packaging. The multi-page insert was later converted into a brochure.
Agilent Technologies Industry Icons
- Company: Agilent Technologies
- Service: Brand Identity
- Tactic: Industry Icons
These icons were created to help differentiate industries in Agilent’s segment marketing tactics. The visual identifiers give a quick connection for the scientists and their segments of work.

Awards
- Davey Awards
Agilent Technologies Landing Page
- Company: Agilent Technologies
- Service: Web
- Tactic: Landing Page
When launching a new category of product⁠—something the market has not seen before⁠—the promotional landing page carries a lot of information. Organization and message flow was key here to capture attention and then guide the reader through the numerous game-changing innovations that Intuvo contains.
HBCS Website
- Company: HBCS
- Service: Web
- Tactic: Website with CMS
Although HBCS works with payments, they are not a bank. They coordinate with medical insurances, but they are not an insurance company. Their clients are hospitals, but they themselves are not in the medical industry. So we used an all-typography style on their website to avoid potentially misleading viewers with industry photography. The result is a crisp, clean and credible site.
Black Walnut Winery Brand Identity
- Company: Black Walnut Winery
- Service: Brand Identity
- Tactic: Logo and Stationery
At the time, Black Walnut was just a fledgling winery with a modest budget. However, they still needed a business card with depth⁠—like their wine. Colored paper stock and the use of three printing inks provided great tonal range while keeping the job in budget.
EWMI Folder and Sheets
- Company: EWMI
- Service: Collateral
- Tactic: Pocket Folder and Sales Sheets
This pocket folder for EWMI is used to hold sales sheets for their marketing team, proposals for their sales department, or on-the-job documents for the field crews. It looks equally good on a desk or at a job site.
a freight company Web Development
- Company: a freight company
- Service: Web
- Tactic: Microsite
In shipping logistics, time, space, and procedures are everything and errors cost money. This undisclosed freight company needed a tool to help educate customers on common shipping errors in a fun, friendly way. This online game uses visuals, sounds and trivia to create awareness about potential problems that customers can avoid to improve their shipments.
Agilent Technologies Landing Page
- Company: Agilent Technologies
- Service: Web
- Tactic: Landing Page
Promotional landing pages for scientific instruments can quickly get bogged down with technical information. Our challenge is to organize it and present it in a way that delivers the marketing message while providiong access to technical details.
Agilent Technologies Premium Item
- Company: Agilent Technologies
- Service: Premium Item
- Tactic: Magic Cube
Holding a scientist’s attention can be a tricky task. This trade show promo item places Aglient’s message in an ever-unfolding block. But this is not just a toy, it also has a small USB drive that slides out.
Gateway Mountain Advertising
- Company: Gateway Mountain
- Service: Advertising
- Tactic: Print Ads
In the heart of the majestic Blue Ridge Mountains is Gateway Mountain, a private residential commmunity. This ad series focused on just one of the amazing amenities that the properties offer ⁠— the views.
Brewphoria Brand Identity
- Company: Brewphoria
- Service: Brand Identity
- Tactic: Craft Beer Event Branding
Brewphoria is a brand created for Canal Street Restaurant and Bar's craft beer event. Each year, dozens of brewers bring their finest offerings for a night of beer tasting, music and food.

Awards
- Davey Awards
- Hermes Creative Awards
Agilent Technologies Landing Page
- Company: Agilent Technologies
- Service: Web
- Tactic: Landing Page
Sometimes clean graphics and small animations are all that is needed to guide the reader through features and benefits on the landing page.
Black Walnut Packaging
- Company: Black Walnut
- Service: Packaging
- Tactic: Wine Bottle Lables
Black Walnut is very creative with their wines, and that means a need for a bottle label design system that gives the varietals individuality while not straying from Black Walnut’s brand.
Old Dominion Direct Response
- Company: Old Dominion
- Service: Direct Response
- Tactic: Postcard
This freight logistics company realizes that when businesses ship, they are giving a promise. Old Dominon makes sure that promise is delivered. Postcards, selfmailers, emails, landing pages and an online game, are all part of campaigns we have helped develop.
Freightliner Sprinter Direct Response
- Company: Freightliner Sprinter
- Service: Direct Response
- Tactic: Self-Mailer
This unique-looking van that is taller than it is wide is called a Sprinter. Freightliner wanted to point out that size was not the only difference in owning this van. So we created a self-mailer that included a personalized letter, brochure copy and a slide rule showing head-to-head comparisons with the competition on fuel and maintenance costs at different mile segments. And the whole thing was printed on one sheet of paper.
Huntington Bank Direct Response
- Company: Huntington Bank
- Service: Direct Response
- Tactic: Self-Mailer
This flexible format was created for Huntington Bank. It's personlized with name, address and promo code. The card is an easy-tear-off action device to get prospects into the branch, but a PURL is also supplied for online access to the promotion.
Contact us

“They deliver results-driven creative that continuously generates an ROI lift over the control.”

As a long-time partner, Tminus1 has been my go-to creative team. They marry the strategy with the creative execution that produces results. Not to mention, they are great to work with.
Harrison Finney Strategic Relationship Manager SourceLink

“Leading edge design, extraordinary ideas!”

All from a grounded understanding of our business, our brand and our future. Tminus1 listened, created and successfully moved our marketing and public perception into the modern era. We’ve got a lot more to do and we know Tminus1 will put us solidly in the minds we want to reach.
Jake Bausher Proprietor Canal Street Pub & Restaurant

“Tminus1 are by far the greatest designers that I have worked with in my marketing career.”

Their attention to detail, willingness to push back (enough) to insure a stellar final product and team member approach was amazing and is a rare trait in today’s market. [They are] insightful, creative and always thinking two steps ahead.
Brian Weiss, MBA Senior Marketing Generalist Transamerica

“Tminus1 has a vast understanding of direct marketing.”

Their teams are very detail oriented and have a can-do attitude. I’ve worked with them on many projects from complex prequalified campaign letters with multiple versions, landing pages and calculators to special event invitation designs. They always deliver high quality materials even in compressed timeframes.
Chante’ Loupe V.P., Direct Marketing Manager Whitney Bank

“They are a complete joy to work and collaborate with.”

Their professionalism and vision coupled with precise execution always ensure that a job is completed efficiently and flawlessly. They are also open to suggestions if a concept is not quite meshing and can easily switch gears and work as a team to guarantee that the client is always satisfied with the end result. Tminus1 helps make our job easier and always helps in making us look better!
Peggy Peterson Peggy Peterson Photography

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