Anything important, anything great, anything that requires perfect execution utilizes a count down to mark progress, check for errors, and ultimately commit to executing its function. Although T minus 5, 4, 3 and 2 are necessary, it is at T minus 1 when everything must be in place, everything must be accounted for... everything must be right.

When you walk into a client presentation, when your client's ad hits the street, when your direct response campaign drops in the mail, that moment is T minus 1. There is no T minus 0, there is no turning back. Either your hard work pays off or it doesn't. We make sure it does.